Salesforce Marketing-Cloud-Intelligence Questions Answers
Marketing Cloud Intelligence Accredited Professional (AP-215)- 63 Questions & Answers
- Update Date : March 31, 2026
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Salesforce Marketing-Cloud-Intelligence Sample Questions
Question # 1What is the relationship between “Media Buy Key” and “Campaign Key”?
A. Many-to-one (one Campaign Key has many Media Buy Keys)
B. Many-to-many
C. One-to-many (one Media Buy Key has many Campaign Keys)
D. One-to-one
Question # 2
A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketingCloud intelligence. For each data source, the source, the data follows a namingconvensions as … Facebook Ads Naming Convention - Campaign Name:CampID_CampName#Market_Object#object#targetAge_TargetGenderTwitter Ads Naming Convention- Media Buy NameMarketTargeAgeObjectiveOrderIDGoogle ads Naming Convention-Media Buy Name:Buying_type_Market_ObjectiveThe client wants to harmonize their data on the common fields between these twoplatforms (i.e. Market and Objective) using the Harmonization Center. Given the aboveinformation, which statement is correct regarding the ability to implement this request?wet Me - Given the above information, which statement i 's Correct regarding the ability toimplement this request?
A. The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Adsnaming convention contains mufti delimiters.
B. it is not possible to do this, as the naming conventions are different
C. This is not possible as the naming conventions are in different fields (Campaign Nameand Placement Name)
D. The client will be able to do this and it will require building three patterns.
Question # 3
What is the relationship between "Media Buy Key" and "Creative Key?
A. One-to-many (one Media Buy ley has many Creative Key)
B. One-to-one
C. Many-to-many
D. Many-to-one (one Creative Key has many Media Buy Keys)
Question # 4
Which three statements describe Overarching Entities? 03m 23s
A. Once the data streams in which Custom Classification values were mapped are deleted,their data is deleted.
B. Some overarching entities hold a Many-to-Many relationship with the main entity, andothers hold a One-to-Many relationship with it.
C. When needed, these entities can act as a main entity, replacing the original one.
D. These are mappable dimensions that are present in each and every dataset type
E. The values of these entities are stored at the workspace level, rather than the datastream level
Question # 5
Which three statements accurately describe the different data stream types in MarketingCloud intelligence?
A. Every data stream type includes the Medio Buy entity
B. All data stream types consist of at least one entity
C. All data stream types share at least one mutual measurement
D. Each data stream type has Its own main entity
E. Each data stream type has its own set of measurements
Question # 6
What Is a disadvantage of using a Vlookup formula?
A. Can return values only from the same data stream type
B. It cannot be used more than once from the same data stream.
C. Could extend processing time of data streams.
D. It allows classifying data only on a basis of mutual entity keys.
Question # 7
Which Marketing Cloud Intelligence field is considered an attribute and not a “variable”?
A. Campaign Category
B. Device Category
C. Device Browser
D. Geo Location
Question # 8
Ina workspace that contains one hundred data streams and a lot of data, what is thebiggest downside of using calculated dimensions?
A. Performance
B. Ease of setup
C. Ease of maintenance
D. Scalability
Question # 9
Which two statements are correct regarding LiteConnect?
A. It does not require any identification of entities, keys or any other categorization.
B. The dataset does not conform to the standard data model
C. All of the dimensions mapped within a LiteConnect data stream are consideredoverarching entities.
D. Data coming from LiteConnect cannot be harmonized with the rest of the workspacedata via the harmonization center at a later step.
Question # 10
Animplementation engineer is requested to extract the second positionof the Campaign Name values.The Campaign values consist of multiple delimiter types, as can beseen in the following example:Campaign Name: Ad15X2w&Delux_wal90Desired value: Delux Which three harmonization methods will achieve the desired outcome?
A. Calculated Dimensions
B. Patterns
C. Vlookup 0
D. Data Fusion
E. Mapping formula
Question # 11
Which two statements are correct regarding the Parent-Child configuration?
A. Parent-Child configurations can cause performances issues
B. A Parent-Child cannot be configured between an Ads data stream type and aConversion Tag one.
C. Parent-Child links different tables based on shared key values
D. Parent-Child allows sharing both dimensions and measurements
Question # 12
What are two potential reasons for performance issues (when loading a dashboard) whenusing the CRM data stream type?
A. When a data stream type ''CRM - Leads' is created, another complementary 'CRM -Opportunity' is created automatically.
B. Pacing - daily rows are being created for every lead and opportunity keys
C. No mappable measurements - all measurements are calculated
D. The data is stored at the workspace level.
Question # 13
After uploading a standard file into Marketing Cloud intelligence via totalConnect, younoticed that the number of rows uploaded (to the specific data stream) is NOT equal to thenumber of rows present in the source file. What are two resource that may cause thisgap?
A. All mapped Measurements for a given row have values equal to zero
B. Main entity is not mapped
C. The source file does not contain the mediaBuy entity
D. The file does not contain any measurements (dimension only)
Question # 14
What areunstable measurements?
A. Measurements for which Aggregation Settings are set as ‘Auto’ and Granularity is set as‘None’.
B. Measurements that are set with the LIFETIME aggregation function
C. Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity isset as ‘None’.
D. Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity isset as ‘Not Empty’.
Question # 15
Which three entities and/or functions can be used in an expression when building acalculated dimension?
A. The VLOOKUP function
B. Mapped dimensions
C. The EXTRACT function
D. Calculated dimensions
E. Mapped measurements